Real Agency Wins Big at the eCommerce Awards 2025

We’re proud to share that Real Agency has been recognised at the 2025 eCommerce Awards, picking up two trophies:

• Best New Website Launch (Winner)
• Best B2C UX in eCommerce (Bronze) 

Both for our work with Plenish on their new Shopify store.

The project was more than just another ordinary eCommerce site. Together with Plenish, we built a seamless and inspiring online store that makes healthy living accessible, while delivering real commercial impact.

The new Shopify store has already seen impressive results since launch: higher traffic, increased revenue, improved conversion rates, and a surge in subscriptions. Central to the success was a user experience shaped by customer feedback, with features like passwordless login, intuitive subscription management, and a “Build Your Own Box” tool that makes personalisation easy.

Recognition at the eCommerce Expo Awards is a huge testament to the collaborative work behind the project. From replatforming strategy and UX design to development and optimisation, this was about solving real challenges and delivering meaningful growth for Plenish. A huge thank you goes to our developers, designers, project managers, and account managers whose work and dedication made this success possible.

We’re thrilled with the results so far, but even more excited about what’s ahead. The Shopify platform gives us the flexibility to keep iterating, refining, and scaling alongside Plenish’s ambitions.

Check out the full case study here.