With growth on the horizon, the Britvic drinks brand Plenish needed a platform that could keep up with their ambitious growth plans. Their current eCommerce platform, WooCommerce, was holding them back so they partnered with Real Agency to deliver a new store on the Shopify platform.
Plenish
Plenish Drinks needed a more flexible and scalable eCommerce platform to support its growth. With a tight deadline, the challenge was to migrate their WooCommerce site to Shopify while keeping everything running smoothly.
Real Agency handled the full migration, from subscriptions to customer data, and built a modern website that improves the user experience and gives them a platform to grow from.
The impact was immediate with strong sales and conversion rates within just the first month after launch. We achieved a 22% increase in sales revenue YoY.
Great Launch Truned into an Award Winner
Real Agency won Best New Website Launch and Bronze for Best B2C UX in eCommerce at the 2025 eCommerce Awards for the Plenish replatforming.
This project delivered major revenue growth after launch and fixed key performance issues uncovered during real-world testing. We identified checkout abandonment of up to 61% and organic traffic drop-off rates around 8% above average, then redesigned the site to remove friction and improve the customer journey. The result was a faster, clearer, and more effective eCommerce store.
Complex Shopify Migration
This migration was about safeguarding huge volumes of data. Tens of thousands of orders, thousands of active customers, and over 100 SKUs had to be transferred without errors. Matrixify played a key role in making this process safe and efficient, ensuring Plenish’s operational history remained intact on Shopify.
Moving thousands of active product subscriptions from WooCommerce to Shopify was a critical challenge. Disrupting recurring customers was not an option. Using Skio, we ensured a smooth transition, preserving subscription settings and billing cycles.
I want to thank you all for the very hard work that went into it; you truly did go above and beyond. All the professional energy that was put in really shows in the end result as the website looks great, and even with some pretty stressful times everything remained steady, clear and high quality. But above that, I am well aware of the personal time and energy that went into it - I know that we pushed really hard and your efforts didn’t go unnoticed. Obviously particular shout out to Ash and Ben for this, you guys were amazing and I really enjoyed working with you both.
Emily, Plenish Drinks
Services Provided
Shopify Design and Build
Data Migration
Conversion Optimisation
Ongoing Support
Subscriptions & Bundles
Subscritpions Management with Skio
Klaviyo Integration
Mintsoft Fulfilment & Stock Management
Search & Navigation Optimisation
