The Green Reaper had built up a serious catalogue over the years on Magento. Thousands of products. Over 1,200 attributes. 129 attribute sets. Layers of filters. Years of historical data that had quietly accumulated alongside the business.
It worked, but it wasn't easy. The admin was heavy. The running costs were creeping up. And the platform was holding the team back rather than helping them grow.
So they came to us with a clear ambition: move to Shopify, clean things up, and make the day-to-day simpler.
The brief
The Green Reaper's priorities were straightforward:
- Move to Shopify for more stability and lower running costs
- Make admin easier to manage
- Unlock more features without the Magento overhead
Alongside the platform move, they wanted to sharpen up the customer experience too. Specifically, clearer messaging on the product page around warranty, delivery information, and pay later options.
The challenge
Three things made this project bigger than a standard migration:
- The product data was vast. 1,200+ attributes across 129 attribute sets, built up over years of trading on Magento
- Years of historical data needed reviewing. Not everything was worth carrying across
- The existing Magento filter system was sprawling. Hundreds of filter options across different product types, making the front-end navigation harder than it needed to be
Get any of these wrong and you'd end up with a Shopify store that felt like Magento in disguise. The whole point of moving was to get away from that.
What we did
We worked through the project end to end:
- Design and build of the new Shopify storefront
- Configuration of the new platform and supporting apps
- Clean data migration from Magento to Shopify
On the data side, we sat down with the team and worked out what was worth migrating and what wasn't. Years of accumulated records, attributes, and product variants were reviewed and rationalised. The result was a Shopify catalogue that was leaner, easier to manage, and faster to browse.
Solving the filter problem
The Green Reaper's Magento store had a huge number of filters, with different ones appearing across different product types. It worked, but it added clutter and made the navigation feel heavy.
For Shopify, we took a different approach. Instead of trying to recreate the same filter sprawl, we built cleaner navigation with shared filter sets that adapt based on the collection the customer is browsing. So filters appear when they're relevant, and stay hidden when they're not. Cleaner front-end. Simpler back-end.
Sharper product pages
The product page got a deliberate focus. Warranty, delivery information, and pay later options were given clear, visible placement so customers see the answers to their key questions without having to hunt for them.
Small change. Big impact on conversion confidence.
The tech stack
To support the new operation, we set up a focused stack of integrations and features:
The result
The Green Reaper launched on Shopify in March 2026, with a leaner catalogue, cleaner navigation, sharper product pages, and a platform that costs less to run and is easier to manage day to day.
Less time wrestling with admin. More time growing the business.
What the Green Reaper said
"Shopify is a breath of fresh air, no more flushing the cache or reindexing. The development environment is just so easy to work in - you see what you change. Lou is a very good PM with quick comms. We had been living in the dark ages with Magento 2. It’s just proper stuff and a good team.
Project at a glance
- Website: www.thegreenreaper.co.uk
- Type of work: New project build and migration
- Previous platform: Magento
- New platform: Shopify
- Integrations: Stockeo, Exporteo, Klaviyo, back-in-stock notifications, bundle products, shipping
