Shaun Leane is a luxury jewellery brand known for bold design and craftsmanship. They needed a new website that gave them more flexibility and better showcased their fantastic jewellery products.
Shaun Leane
Shaun Leane was running on Shopify 1.0 and felt limited. They wanted more control over content, better navigation, and a refreshed design that matched their brand. A key focus was improving the customer experience and clearing up confusion around product options like materials and categories.
We built a new Shopify 2.0 theme. The project included CRO and UX discovery, information architecture, data migration from Shogun blocks, and full project management. We also added custom features to give the Shaun Leane team full flexibility over product data, filtering, and presentation.
The new site offers a better shopping experience, clear product information, and a stronger brand presence. The client now has full confidence in their platform and can manage content and product details with ease. Performance has also improved significantly:
Revenue up 16.7% YoY
Average purchase per active user up 81.8% YoY
Total purchases up 2.6% YoY
Engagement sessions per active user up 22.4% YoY
Average engagement time per active user up 8% YoY
Strong Revenue Growth
The improvements to site structure, product presentation, and user experience had a direct impact on sales.
With clearer product categorisation, easier navigation, and better information at every step of the buying journey, Shaun Leane saw a 16.7% increase in revenue year-on-year.
The new Shopify theme allowed customers to confidently explore collections, understand product options, and complete purchases more easily. This translated into higher conversion rates and larger basket sizes.
Smarter Product Selection
A major challenge was customer confusion around variations like metal types, plating, and sizing.
We built a custom swatch solution that lets shoppers easily select the exact version they want without second-guessing. On top of that, we restructured product specifications from simple text into structured data fields. This powers advanced filtering and tagging, making it far easier for customers to browse, refine, and locate specific pieces.
The combination of better filtering and simplified product selection helped reduce friction and improved the overall shopping experience.
Services Provided
Shopify 2.0 Design and Build
Data Migration (Shogun)
Conversion Optimisation
UX and Customer Journey Optimisation
Search & Navigation Optimisation
Information Architecture
Custom Swatch Development
Custom Product Specification Setup
Custom CMS Template (Metaobjects)
Wishlist Hero Integration
Accessibility Integration
Notify Me (Back In Stock) Integration
Notify Me (Pre-Order) Integration
