Aqua Libra is a UK drinks brand creating naturally infused sparkling waters and innovative hydration systems for homes, workplaces, and hospitality. With a focus on sustainability and smart design, Aqua Libra offers everything from flavoured cans to its famous Flavour Tap.
Aqua Libra
Aqua Libra approached us with a clear objective: consolidate three existing websites, previously spread across Webflow and custom-built platforms, into one Shopify store. The main goals were:
Merge three separate websites into a single cohesive Shopify store.
Enable direct-to-consumer DTC sales for Aqua Libra’s drinks.
Introduce a subscription model to encourage repeat purchases.
We built a new Shopify store that replaced all three of Aqua Libra’s previous websites. The store was designed and developed on top of a Shopify theme and tailored to match their updated brand identity.
To support DTC, we integrated ReCharge for subscriptions and connected key systems including Pipedrive, OceanCo, Klaviyo, Mintsoft, Judge.me, and Shopify Search & Discovery.
Aqua Libra now has a unified eCommerce store that supports both consumers and trade customers while reflecting the brand’s new identity. Customers can now buy their favourite drinks directly online, subscribe for regular deliveries, and experience a consistent brand journey from discovery to purchase.
One Store For Every Audience
Bringing together three distinct websites, each with different purposes and audiences, into one cohesive platform was a major milestone. The new Shopify setup now serves as a single digital hub, seamlessly combining B2C, B2B, and subscription capabilities.
Building DTC and Subscription Sales
With the introduction of DTC functionality and subscriptions powered by ReCharge, Aqua Libra can now connect directly with customers, encourage loyalty, and make repeat purchasing effortless. It’s a major step forward for a brand that previously operated without a DTC channel.
Services Provided
Shopify Design and Build
B2C & B2B Setup
Data Migration
Conversion Optimisation
Shopify Search & Discovery Integration
Subscriptions Management with ReCharge
Mintsoft Fulfilment & Stock Management
Klaviyo Integration
Pipedrive, OceanCo, Judge.me Integrations
