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7 Reasons Why Magento 2 Is An Amazing eCommerce Platform

When Magento 2 was first released back in late 2015, everyone involved in the world of eCommerce was prepared for an exciting new platform that could push the world of internet shopping into a new era – and they weren’t disappointed.

Magento knew they had to step up this time around and create a refreshed edition of their platform that included as many of the latest features as possible. It was vital that this new version continued to enhance Magento’s market share and stave off the competition, especially with mobile commerce beginning to boom. With the increasing popularity of alternative platforms like Shopify and WooCommerce, Magento had to deliver an upgrade that would keep them one step ahead of the competition.

Thankfully, Magento 2 does not disappoint. Nearly three years on from its release, we now have a platform that not only delivers in terms of performance but also in customisation and additional features. Building on the success of the original software, Magento 2 has to attract a new crowd – primarily those online businesses that are looking to take advantage of the benefits this platform has to offer.

To give you an idea of why Magento 2 is so worthwhile, we’re going to run through 7 reasons you should consider moving your store onto this platform.

Better Performance

We know that the speed of a website is crucial, not only for Google rankings but also for a better user experience. 47% of online shoppers in the UK want a site to load in 2 seconds or less, but perhaps what is more shocking is the fact that 40% will abandon the page if it takes more than 3 seconds to load.

Magento 2 offers a fantastic solution to this purely as a result of significant upgrades within the platform itself, running on average 20% faster than standard Magento. This is partly due to the fact that the original Magento does not utilise full page caching and this makes individual page loading speeds slower.

Overall, Magento 2 as a platform is much faster across the board – query processing, reindexing and caching are all faster and more efficient this time around thanks to its compatibility with the latest MySQL.

Nearly three years on from its release, Magento 2 is a platform that not only delivers in terms of performance, but also in customisation and additional features.

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Advanced CMS Interface

The Magento platform has always utilised a WYSIWYG interface to make on-page editing that little bit easier, but Magento 2 has a much more polished version this time around. What this means is you can give greater focus to developing fantastic content that both engages users and improves search engine rankings.

The developers at Magento clearly listened to the request from users to improve the content editing side of the platform, particularly given the fact that Google and other search engines need quality content to rank your store accordingly. The platform has clearly learnt from previous mistakes in this area, so editing your content on Magento 2 should be a faster and more effective task.

If you want an eCommerce platform that works fantastically well, but still allows you to craft and control your content, Magento 2 is one of the best.

Product Creation

When you’re looking to add new products to your online catalogue, the latest version of Magento has a brilliant step-by-step product creation process. Not only does this make it so much easier to add products, this new process also supports video and image content for individual listings. All this means you can create a fantastic product catalogue that highlights the best features of individual items and encourage your audience to splash their cash on your store.

Improved Admin Navigation

In the original version of Magento, users often commented that it was challenging to navigate around the various menus, especially if you wanted to quickly jump between system configuration, catalogue and products. Users that were new to Magento definitely struggled.

This all changes with Magento 2. A new bespoke menu system has revolutionised admin navigation, allowing users to move around all areas of the store with comparative ease. That’s not all either, as key information and specific details are much easier to locate with the help of this new interface. All-in-all the changes mean users, regardless of their experience with the platform, can navigate Magento quickly and efficiently.

Better Grid Interface

Another great addition to Magento 2 is the vastly improved grid-style interface. Not only is this simpler and easier to use, it also means users won’t need the support of a developer every time they want to add another column. Using the grid interface, you can simply select the required number of columns from the list included within the Magento platform – easy.

Customer UI Interface

This area is where some of the most significant changes have been made, and they include tweaks that will help to improve the overall user experience.

The original Magento platform required all customers to go through a checkout process that involved at least 4 or 5 individual steps before an order was complete. It goes without saying that this was frustrating and time-consuming – something that customers definitely didn’t enjoy going through.

Magento 2 now embraces a revamped checkout system whereby customers are automatically logged in when the system recognises a familiar email address. This vastly speeds up the entire checkout process as customer details are saved and pre-populated – on average around 38% faster than the previous version of Magento.

Full Page Caching

As mentioned previously, the first version of Magento did not feature full page caching. This therefore directly impacted overall site and page load speeds, causing concern for both search engines and customers alike.

Magento 2 is much better prepared however and features full-page caching systems in both the Community and Enterprise editions as standard. This can be tuned and optimised accordingly to boost website speed and enhance user experience that little bit more. Users of Magento 2 to will be able to navigate, explore and checkout from stores faster than ever before