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CDKeys

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CDKeys are the world's number one gaming retailer and the go-to destination for gamers across the globe, offering competitive prices on digital game keys and subscriptions.

CDKeys needed an experienced Magento development team to migrate their store from Magento 1 to Magento 2 and remain a scalable development resource post live to roll out future growth plans, conversion optimisation, and ongoing support.

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Dedicated Team

We created a dedicated team for CDKeys within our team structure consisting of front-end developers, back-end developers and project managers. This full time dedicated resource provides CDKeys with a responsive team, free of competition with other clients and complete control of workflow priorities.

This resource is fully scalable with the ability to increase or decrease resources, as well as utilise other services when required including design, UX, and SEO to ensure
 the overall project was a success.

Global Reach

Truly global sales with over 30 currencies across 7 different languages, combined with country specific payment methods, language nuances, and tailored functionality.

Chrome Extension

With over 30,000 downloads in the first month, this Google Chrome extension adds the CDKeys price and buy option onto competitor sites for the same game. This gives customers the cheapest price wherever they are without having to shop around.

A strategic approach to improving sales and revenue by enhancing conversion rates efficiently. It's important to find an agency that understands the nuances of our market, the entire Real team demonstrates this understanding. I'm impressed with Real's in-depth research, solutions, and results.

Cormac, CDKeys

£1.2m extra revenue in the first 3 weeks

We combined real-world user testing with data analysis to create a conversion optimisation campaign to identfy quick wins for immediate results and an ongoing split testing campaign for continual improvements.

The overall result was a 7% increase in global conversion rate and a 10% increase in conversion rate of product pages.

The powerful CMS Storyblok was integrated into Magento to provide more freedom and flexibility for creating engaging content. This provides additional tools such as content staging, queued content, and more flexible layouts which has proved very successful for campaigns such as Black Friday and Cyber Monday.

Services Provided

 

Magento 2 Design and Build

SEO Migration

Conversion Optimisation and Split Testing

User Testing

Dedicated Development

Google Chrome Extension

Ongoing Support

 

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