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Ashes With Art is a unique British company that creates bespoke memorial art and jewellery, incorporating the ashes of loved ones into beautiful, custom-made pieces.

Ashes With Art


Their live store was built on Shopify and the business was using multiple apps to deliver basic ecommerce functionality for things like swatches and filters.

We noticed a 98% drop off on the product page and also a low conversion rate of just 0.31% on mobile.

The team at Ashes wanted to reduce development complexity and cost, increase conversion rates and launch multiple storefronts to grow unique brands within the same business.

After careful evaluation and a number of workshops with both teams we decided the best eCommerce platform for the current needs and future growth was BigCommerce.

Not only did it remove the complexities of apps and maintenance, it also natively allows for multi brand storefronts within one admin panel.

Reduced user journey drop off on product page by 2%.

17% increase in conversion rate.

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Services Provided

BigCommerce Design and Build

SEO and Data Migration

Stripe Integration

Klarna Integration

Conversion Optimisation

Customer Journey Analysis

Ongoing Support